YOU GET WHAT WE PUT IN: TRUE PASSION

220 years of experience goes into every bottle. Along with corn, rye, malted barley, water, time, pride, and of course, true passion. Isn’t it good to know some things never go out of style? Take a sip and you’ll know what we mean.

THE TASTE THAT MADE HISTORY

While enjoying his drink, Fred Noe, Jim Beam’s great-grandson, always thinks about what his family started in Clermont, Kentucky, more than 200 years ago: the world’s #1 selling bourbon enjoyed by people across the globe

NOT NEW. NO NEED TO IMPROVE

A fuller, smoother Bourbon. That’s what 4 years of ageing in new charred oak barrels does to our bourbon. Every drop is worth the effort, and we love the idea of sticking to our great-great-grandfather’s recipe. Seriously!