In 2011, Chrissy Fichtl transformed her passion for soap making and scent design into what would become APOTHEKE — a globally celebrated name in artisanal bath and body care. Starting with hand-sourced essential oils from sustainable farms, she mastered the craft of small-batch soap production. By 2012, the first APOTHEKE factory opened its doors in Brooklyn, New York, setting new standards for modern luxury in skincare and fragrance.
A scent that captures summer by the sea.
This uplifting and sophisticated fragrance opens with the zesty tang of ripe grapefruit, sea salt, and black pepper, balanced beautifully by dewdrop accords and tarragon. The result is a clean, fresh, and energising aroma that evokes ocean breezes and sun-kissed skin — the perfect complement to a luxury guest experience.
Handcrafted in Brooklyn, USA with meticulous attention to quality
Vegan-friendly, cruelty-free, and made with premium essential oils
Elegant, modern packaging ideal for luxury accommodation
Long-lasting fragrance leaves a memorable impression on guests
Available in a range of amenities — shampoo, conditioner, body wash, lotion, and soap
Boutique hotels & luxury resorts
High-end Airbnb & holiday homes
Hospitality venues that value design, scent, and sustainability
Elevate your guest amenities with the refreshing sophistication of APOTHEKE’s Sea Salt Grapefruit Collection.
A modern classic — inspired by the sea, made with care, and loved worldwide.
In today’s highly competitive hospitality landscape, personalization is no longer a luxury — it’s an expectation. Properties that go beyond standard offerings to deliver tailored, thoughtful touches consistently see stronger guest loyalty and higher ratings. In fact, studies and industry data indicate that hotels which provide personalized experiences — such as bespoke pamper packs, individualized amenities, and attention to guest preferences — often score up to 10% higher in guest reviews compared to those offering more generic services.
Why? Because personalization creates emotional resonance. When a guest finds a pamper pack curated specifically for them — perhaps with their preferred scent, a welcome note, or a travel-sized item thoughtfully selected — it signals that the hotel sees them not as just another reservation, but as a valued individual. These intimate gestures create memorable moments that guests are far more likely to share, whether through online reviews or word of mouth.
Moreover, in an era where digital booking platforms and online ratings influence traveler decisions, a small uplift in review scores can translate directly into increased bookings, higher rates, and stronger brand loyalty. Guests consistently mention these personal touches in 4- and 5-star reviews, often referencing how “seen,” “valued,” or “cared for” they felt during their stay.
Whether it’s a lavender-scented pillow mist for a light sleeper, a soothing travel balm after a long flight, or a note wishing a happy anniversary — these details matter. They don’t just elevate the stay; they elevate the story a guest tells about your property.
