Everyone loves soap.

Introducing Ideology, a sustainable bath and body collection designed to elevate your skincare routine. Crafted with 100% Australian botanical extracts, including the detoxifying and radiance-boosting power of Kakadu Plum and Kangaroo Apple, this collection offers a luxurious, eco-friendly experience.

Our products are BPA-free, recyclable, biodegradable, and feature an organic-based ERP (Environmentally Responsible Packaging) additive, minimizing environmental impact. Free from parabens, CDEA, and phthalates, Ideology is also vegan-friendly, cruelty-free, and made from 100% vegetable-based soap noodles.

With a sophisticated fragrance of wild-harvested botanicals and warm, woody base notes, Ideology is perfect for those seeking a high-end, eco-conscious skincare solution. Choose Ideology for a sustainable, carbon-neutral approach to bath and body care that’s kind to both your skin and the planet.

Should I Buy a Cake of Soap or Shower Gel in a Tube?

When it comes to hotel amenities, the choice between soap bars and shower gel can impact cost, convenience, and sustainability. Here’s why our hotel soap bars are the superior choice:

✔ Classic & Luxurious Feel – Many guests prefer the traditional feel of a high-quality soap bar over liquid gel.

✔ More Cost-Effective – Soap bars provide more washes per unit compared to single-use shower gel tubes, reducing costs.

✔ Perfect for All Property Types – Whether for hotels, Airbnbs, motels, or resorts, our soap bars offer a premium guest experience with minimal cost.

✔ Less Waste, More Sustainable – Our individually wrapped soap bars eliminate plastic tube waste, making them the environmentally friendly option.

✔ Longer Shelf Life – Soap bars don’t expire quickly or dry out like liquid gels, reducing waste

✔ Easier Storage & Transport – Compact and lightweight, soap bars are easier to store and take up less space in hotel rooms or amenity kits.

✔ No Risk of Leakage – Unlike shower gel tubes that can spill or break, soap bars remain mess-free and hassle-free.

✔ Better for Sensitive Skin – Our soaps are free from unnecessary preservatives, making them gentler on the skin compared to some shower gels.

✔ Controlled Portion Use – Guests take what they need without the risk of overuse that comes with liquid gel dispensers.

✔ No Need for Plastic Dispensers – Unlike shower gel, which requires a dispenser or tube packaging, soap bars come ready to use.